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Video Conferencing Current Trends

May 23, 2016, 9:00:00 AM / by Dan Tanel

Dan Tanel

2016 is yet another big year for Video Conferencing and the market keeps getting bigger and bigger, take a look at how companies are using it, why they are using it and where.


Why the trend is growing.

7% of any message is conveyed through words, 38% through vocal elements (tonality), and 55% through nonverbal elements (facial expressions gestures, posture, etc).
Dr. Albert Mehrabian, author of the book “Silent Messages"
With this being said, video collaboration goes beyond video conferencing, people need to interact, see, trust and work with each other. With Video it's easy to work across departments and continents at the click of a link. Almost all departments can benefit from using Video conferencing. 

How it's growing.

The largest area of growth within Video Conferencing has been seen on the humble desktop computer. With so many people now having access to stable high-speed connections, using desktop hardware to communicate privately has never been so easy. Wainhouse Reseach estimates that this year, 2015, nearly200 Million people will be collaborating via video; Cisco estimates this number to grow steadily by nearly20% over the next 3 years.

Who's using it?

Video Conferencing is now being used prolifically by some of the biggest companies in the world, take Google, for example:

Did you know...

Voice calls have vanished within Google. There are between 6,500 to 10,000 video conferences per day at Google. This does not include individual video calls.

User Experience Professionals Association Magazine

In a recent report on VC Trends, by Compare Business Products, they reported that 25% of employees atGoogle stated they took part in multiple Video Conferencing calls daily, and another 50% said that they had Video Conferencing meetings several times a week. With global companies on the scale of Google reaping the benefits from Video Conferencing, there is no wonder there is an expected upward trend.

Topics: Executive Series

Dan Tanel

Written by Dan Tanel

Chief Technology Officer, Toronto Office